Sage Hotel Management
(a Division of Sage Hospitality Group)
Denver, Colorado
December 2019 - Present
- Digital Marketing Manager
- Oversee digital strategy for 25 Hilton, Marriott and IHG properties
- Analyze property performance for actionable insights to maximize revenue through search engine optimization, PPC, display re-marketing, online channel distribution and social media
- Support and coordinate content development needs, photoshoots and website builds
- Partner with hotel leadership teams, digital agencies and other third-party vendors to optimize strategic relationships
Red Lion Hotels Corporation
Denver, Colorado
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Manager, Revenue Management Services
- Managed portfolio of 10 franchised hotels in the Pacific-Northwest region by managing inventory, room rates and promotions, while considering individual market mix, competitive sets, demand drivers and market conditions
- Drove RevPAR growth by analyzing STR performance, pick-up pace and distribution trends
- Led bi-weekly revenue strategy calls and maintain positive collaboration with hotel owners, general managers and sales directors
July 2019 - November 2019
July 2018 - July 2019
- Supported Regional Revenue Management Director and 14 properties (with 1,700 total rooms) generating $22 million / year
- Prepared and analyzed strategy reports, adjusted rates, launched promotions and ensured rate parity across all channels
- Managed STR data and requests for more than 1,300 participating Red Lion properties
- Assisted with the IDeaS G3 configuration and launch for 73 properties
MP&A Digital & Advertising
MP&A is a full-service agency that leads the marketing efforts for luxury Caribbean resorts.
Williamsburg, Virginia
September 2015 - June 2018
- Account Executive
- Managed day-to-day client projects, coordinated internal support and maintained external vendor relationships
- Created and executed email marketing campaigns with segmented distribution lists
- Implemented and analyzed A/B tests that continually refined marketing strategy
- Developed and analyzed marketing reports to provide recommendations for optimizing campaign performance
- Wrote copy for e-newsletters, blogs, promotional emails, landing pages, print and display ads
- Social Media Manager
- Develop, post and monitor content on seven social media channels
- Maintain strong brand presence by engaging with online followers, responding to guest inquiries and commenting on relevant posts
- Manage targeting, budgets and creative testing for paid social media advertising initiatives
- Coordinate contests and social promotions that help expand marketing databases and curate user-generated content
- Lead training sessions for in-house social media teams and serve as ongoing consultant
The Walt Disney World Resort
The Parks & Lodging communications division supports Cast Members working both within Disney theme parks and hotels around the world by providing internal communication support.
Orlando, Florida
November 2014 - June 2015
- Internal Communications, Parks & Lodging Line of Business
- Wrote and organized content for weekly parks & lodging newsletter
- Created and posted content, graphics and fliers onto internal company news site, CenterStage, while analyzing metrics and implementing new strategies to enhance page viewership
- Compiled and edited decks, on-screen presentations and one-page executive summaries that were presented to senior leaders