Blog
Blogs allow for reader engagement, boost SEO results and serve as a landing page for a specific topic. Using WordPress, I have curated content, wrote copy and publicized blog posts for multiple resort clients. In my Account Executive role, I created about four blog posts each week, and the topics and article format varied. Below are some recurring themes and examples of my work.
Listicles
The most popular blog format - an article presented in the form of a numbered or bullet-pointed list.
News & Updates
Ongoing resort news, community involvement and destination updates are typically hosted on the blog, as well as announcing the news of awards and honors.
Staff Spotlight
Whether it's celebrating an Employee of the Month, hidden talent or personal history, staff stories often create the most engagement for past hotel guests.
FAQ's
Alleviate any pre-vacation planning stress by answering guest's most-pressing questions.
Recipe
Take the dining experience beyond the resort! Share simple popular, recipes that guests can make from the comfort of home before or after their vacation.