e-newsletters

At MP&A I write bi-monthly newsletters for four resort clients that include an introduction from the general manager, 3-5 feature articles and promotions. Hyperlinks throughout the e-newsletter click to relevant blog posts to provide additional information.

promotional emails

Most promotional emails share ongoing packages, holiday offerings or seasonal packages. In addition, many email campaigns incorporate relevant events, such as avoiding the Polar Vortex or escaping political hustle and bustle by enjoying a relaxing Caribbean getaway.

Creating segmented distribution lists is especially important in promotional emails as they should not be typically sent to guests with an upcoming reservation, and the message can be crafted to target prospects with specific demographics, interests or locations.

relationship-building emails

These emails simply inform past guests and prospects of what's going on at your destination or wish them well, without a sales message. We track revenue for each campaign, and often, these relationship-building emails create more sales than those that include a special offer.

I have experience creating segmented distribution lists to target certain regions, demographics or interests.

staycycle and lifecycle emails

After setting up the appropriate system logic, individual guests are contacted at various touchpoints that are triggered by unique events. Guests will receive emails before and after their stay (e.g., pre-stay emails, post-stay survey, booking anniversary) and throughout the year (e.g., welcome email, birthday greeting).